Leaving aside the on-field aspects the GFC is a major player in the local community and forms many business relationships, mostly with organisations wishing to use the club's status as a means of promoting themselves. On-field success means the club does quite well out of these arrangements. Many sponsors have complained the club does not always fulfill all aspects of its side of the agreement and getting this resolved is almost impossible. Nonetheless they are led by the best CEO in the AFL and a president who does understand local issues and business matters and both men are very accessible. Relationships can be expensive but usually offer substantial benefits.