Ok, is this a hip shop or is it what? Full of trendy surf wear (all the brand names of course) and skateboards, skate shoes and accessories. You can even buy a grind rail here or a portable ramp. Free grip tape on every skateboard. Great fitting skinny jeans for my teenage son and really nice backpacks. Plenty of swimwear. I love this place and so do both my sons! We don't live in the area but we shop here regularly for great quality gear. The service is also really friendly with young sales people to help you out.