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  • To McCrindle Research

We are Australia's social researchers. We're global trends analysts. We help organisations know the times. Our forecasts identify trends. Our strategy informs decisions.

At McCrindle we are engaged by some of the leading brands and most effective
organisations across Australia and internationally to help them understand the
ever-changing external environment in which they operate and to assist them
in identifying and responding to the key trends.

For us research is not a list of survey methods but a passion to find answers.
It is more than a matter of questionnaires and focus groups.It is a quest to
make the unknown known. The best research clarifies the complex and reveals
insights in a way that can be seen and not just read.

Only when the findings are visually displayed, engagingly presented
and strategically workshopped can they have maximum impact and be
implemented effectively. It is evident that we are living in times of great change - not just technologically but also demographically, economically and socially. 

 Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth.  To increase sales, a deeper understanding of customers is imperative, to develop product innovations, an understanding of the changing trends and expectations is required, and to drive productivity, analysis of staff and their motivations is essential.  
McCrindle Research has a well established reputation for conducting relevant, world class and cost-effective research and importantly, communicating the insights in innovative, useable ways. 
Our clients include some of our region's largest multinationals, some of the nation's best known brands, many government organisations and agencies, and some of Australia's most recognised not for profits. 
We have run demographic studies for numerous local, state and national government organisations, generational reports for some of Australia's largest employers, customer research for leading entertainment brands and social analysis for many large companies. 

Reviews of McCrindle Research

Review guidelines

All reviews and comments are screened by our team of moderators who work around the clock. We publish, reject, edit and remove reviews and comments at our discretion.

We accept reviews and comments which appear to be legitimate, honest and based on first-hand experiences with businesses.

We reject reviews and comments if they:

  • Don’t appear to be based on a genuine experience.
  • Contain swear words.
  • Contain offensive or derogatory material (including anything racist, sexist or homophobic).
  • Falsely or unjustly damage someone’s reputation.
  • Contain allegations of medical malpractice.
  • Contain allegations of illegal activity.
  • Contain allegations of food poisoning.
  • Are written by a business owner about a competitor.
  • Are based on rumour or second-hand info.
  • Include details of a current court case.

Our decision to reject a review or comment is final and no further correspondence will be entered into. Read our complete review guidelines here.

  • seanaussie Local Star   892 reviews
    The founder of this company is a genius at knowing and reading the times. He has passed this on to his staff well, and backed it up with solid research.
    Anything they present is well worth listening to: I've learnt a lot through them (& they make a surprising amount of their findings available for free online).

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