I carefully tested out their products over a period of time before writing this review. Essential oils are fantastic, albeit expensive, so I wanted to consider more elements before writing it.
I purchased multiple essential oils and creams from New Directions in Marrickville. The showroom is attractive and the salespeople are friendly at first glance, although after a while some of them just seem to act passive aggressive - I think there are some unusual dynamics in that work environment. The charm is thin though, from what I saw.
Anyway that wouldn't matter to me if the oils and products are what I would expect - there's always online service! I asked the sales front desk about the oils and were told they are high quality and last just as long as any others.
The experience when I took them back home and into the office environment is different however. I find that the aromas of most of the oils do not hold long, they also lack the depth of more expensive essential oils I have purchased. Two of the oils have already turned an off colour/texture - it looks like it no longer pure and has changed colour which I can see through the clear brown bottles (and which were supposed to enhance the life and care of the oils). I have checked the smell to see if they have gone rancid but they don't seem to have changed smell particularly, just texture and colour. Not so great for a short period of time anyway.
I also need to add quite a lot of drops just to get some aroma that I feel is credible and as most people familiar with aromatherapy know, genuine grade essential oils are expensive and not items that you want to use a lot of for effect. Have also not been impressed with the creams I bought.
In other words, I'm disappointed and although the place is 'wholesale' and sells at a lower cost to the public, I feel at the end of the day that I wasted the few hundreds of dollars as the oil just doesn't hold in the same way others do. And the creams I will definitely not use again. For clarity, I have tried In Essence, Springfields, and also another wholesaler. All are superior, and some much more so. For example, my Springfields oils have retained the density, and freshness after a year and really give the sense of a quality product. In Essence is also rather nice.
I would not recommend New Directions myself, and will never shop there again.