This is run by some of the most disagreeable people I have ever encountered in customer service, and that includes trips to France, Russia and Swindon, UK. Its a real shame because the menu all vegetarian, predominantly vegan, all delicious is excellent, the location is nice, the little shop is handy and the fit-out is pleasant. It plays on the wholesome, good lifestyle vibe which many locals enjoy but which particularly jars with the sour interaction you have with the staff there. Ive been going to Pure regularly for a few years and I get no acknowledgement as a regular. Not just me, others say the same. The speed & quality of service, and, actually the portion control, take a massive tumble on the weekends when it gets busier. Every person working in there has a miserable look on their faces and minimal communication skills. Recently I had a particularly bad encounter when I was told I'd handed over a twenty not a fifty, we disagreed, he told me 'I do this everyday..I'll have to trust you..we'll know at the end of the day when I count up', it was a hideous confrontation to be honest.