Shopping Gifts is an Online Shopping Store selling a wide variety of products to consumers in Australia and the global market. Shopping Gifts offers a wide variety of products including apparel, low-priced jewellery, cameras, cell phones, computer related items, electronic fad items, watches, toys, and gifts for occasions. The target markets for this type of market are consumers who are willing to spend up to $1000 in purchases. This comprises of an average of 60% of online shoppers. It has been found in a study that one-third of people who surf the web shop online. Thus, the potential market of online shoppers comprises of an average of 20% of people who have access to the internet.