Not only is Sony a good quality brand but this is about the best Sony store around. It has great service and just about everything on show so you touch and feel anything you want to know about. World Square is still useful but not nearly as helpful. At Chatswood they have all their types of camera bags on show for example and it allowed us to make a more informed decision on which suited our needs best. Overall I highly recommend the service here if you want to learn about and understand what makes sony so great!