Charge a bomb, probably based on the name not on the service. A $40 treatment that is advertised as staying on your head for 10-15 minutes is only on there for 4 minutes. The hairdresser and cut is really good and the staff who does it. However the colour is really disappointing, you feel like you are getting what they want and what they think it should be, and you don't end up getting what you actually asked for. A couple of the other staff have real attitude on them. For the price and what you get, it's not worth it. Very disappointing. Could probably get better someone cheaper and more local. Charge expensive rates because they look the part and have the name, but what you walk out with the the service is totally opposite. Wanted to like them because they're close to me and handy to get too, but just can't.