About our products

Consumer behaviour is changing and more people are researching online. TrueLocal is an online business directory that helps you develop a strong online presence and connect with the right customers in your area. We are cost-effective and offer simple and flexible advertising options to suit any business budget. Listings start from just $100 + GST per month.

"We have been advertising with TrueLocal since it first launched a few years ago. Each year our ROI has improved and with the recent upgrade we have seen a significant increase in both hits to our website and new patient reference to TrueLocal as the original referral source."

City Clinic on King

Now that you’ve met us, meet the family

TrueLocal is part of the News Limited group of companies. This includes media brands such as The Australian, The Daily Telegraph, The Herald Sun, Brisbane Couriermail, Adelaide Advertiser, News.com.au, CareerOne.com.au, CarsGuide.com.au, RealEstate.com.au and more.

5.4 million people search TrueLocal every month

A distribution network like no other.

When you purchase an advertising package with TrueLocal we list you on our site as well as across the entire News Limited network and partner sites. These include:

Partners : Google Maps, Yahoo!7 Local, Virgin Broadband, Navman, Mio

News Limited Network: Over 127 Community Newspaper sites, news.com.au, CareerOne.com.au, realestate.com.au, moshtix, myspace.com, CarsGuide.com.au and more

Mobile: Can be accessed through applications within Optus, Vodafone, 3 Mobile, Virgin as well as being available on iPhone.

This means that your business can be found by people searching online and on the go.

A Free Listing on TrueLocal provides your basic business details on the search results page. Here’s what comes with your listing:

• Business details (name, address and phone number) in TrueLocal search results
• Listing for only one category and postcode
• Upload one image + business description

It makes business sense to have a Free Listing on TrueLocal, especially when it doesn’t cost you anything.

A Basic Listing on TrueLocal offers you the perfect entry into the world of online advertising. Here’s what comes with your listing:

• Boost in the search results
• Business name, address and phone number
• Bold business name in TrueLocal search results
• Listing for only one category and postcode
• A more detailed business description on your business details page with up to 5 photos

Priority Listings are a great starting point for increasing your visibility within the site. Priority Listings include:

• Higher placement in search results
• Business details page, with up to 7 images, 2 coupons and 2 attachments
• We bid for your business name to appear in Google and Yahoo search results
• Optional 1300 number with a messaging service and monthly reporting (conditions apply)
• Direct links to your email address and website
• Listing in one category with the option to add additional categories
• Serviced Areas for surrounding 5 postcodes

A Premium Listing is designed to give your business a competitive edge. It includes the following:

• Premium placement in search results, with distinctive background
• Comprehensive business details page, with up to 10 images, 3 coupons and 3 attachments
• We bid for your business name to appear in Google and Yahoo search results
• Dedicated 1300 number with a messaging service and monthly reporting (conditions apply)
• Serviced areas to reflect local newspaper coverage
• Direct links to your email address and website
• Listing in two categories with the option to add additional categories

If appearing above your competitors or communicating your business brand is important to you then TrueLocal has the solution:

Top of List
Our Top of List product stands out in a bold sponsored result box at the top of your category’s search results page. You can purchase the most suitable category and locations for your business, and you can be guaranteed the top position every time.

Display advertising
Tile display advertising is the perfect solution for building your brand and driving consumers’ to your business. Positioned at the top of the page, they grab the consumers attention on the search results page. Demand for Top of List and display tiles is high - talk to a TrueLocal consultant today to secure your space.

What the search result of a TrueLocal Top of List looks like :

What the search result of a TrueLocal Tile Ad looks like :