Woolworths took one of the best supermarkets in Australia, and turned it into one of the worst. Although they have kept many of the staff from the previous supermarket, they have removed all of the interesting, gourmet produce by small, niche, quality producers and replaced it with Woolworths brand stuff. So in the past, there would be excellent, interesting breads from artisan bread makers, sour dough, etc. Now there is Woolworths brand 'gourmet' bread. It says 'sour dough' on it, but when you read the ingredients, there is yeast! Anyone that knows anything about sourdough bread, knows that it is made from sourdough culture and contains no yeast. Just because Woolworths says something is 'gourmet' doesn't mean it is.
So because it is a small supermarket, with not much space, they have had to reduce the brand choice you would normally get in a Woolworths. So when you go to get jam (for example) there is just two jams and one of them is Woolworths brand.
So it doesn't give you the choice of a normal Woolworths, it just gives you rubbish to choose from. You know, cartons of 12 ridiculous cupcakes. Or some monster box of lamingtons. Not something I would ever want to buy.
The old supermarket before this used to actually offer breads that were on a par with Baker D Chirico across the road. Proper artisan products. Now it is filled with Woolworths brand rubbish. The only thing it is good for is picking up something like yogurt that you need for a recipe and forgot to get when you went shopping at your regular supermarket, which would never be this one.
It is no good. I am very, very disappointed. I used to rave about the old IGA and the interesting things they had. It was a supermarket you could be proud of. I would go interstate and only occasionally see a supermarket as good, one at Surry HIlls in Sydney. Otherwise, there were none as good. Now, it is the worst of the worst. To go from the best to the worst! Such horror.
Woolworths should have thought more about what they were doing and realised where they are. This isn't some regional town where they can force their 'Woolworths' stuff on us. This is St Kilda!!! St Kilda deserves better than this. Massive Fail.