How to Reach Your Target Market Online
You may not have noticed, but the whole ‘internet’ thing is pretty popular these days. There are countless would-be customers out there just waiting for your business to reach them, and we’re here to show you how to do it. Plug in your modems, and let’s go!
1. Let your current customers do the job for you
Thanks to social media, you can have your cake and eat it too by letting your loyal customers do the talking for you!
Sites like Facebook and Twitter can turn your existing customer base into a bona fide marketing army, ready to spread your brand like wildfire. All you have to do is produce content they think is worth sharing. Cool project photos, funny staff videos, interesting links, competitions, quizzes, special offers… anything that will engage your customers and convince them to pass it on.
The vast majority of people trust what their friends recommend, so don’t look past this powerful tool.
2. Use targeted advertising
There’s a multitude of shortcuts designed to make search engines your friends. Ad services like Google AdWords can ensure that certain keywords (“carpet cleaning” and “Melbourne”, as a basic example) will rank your website, blog posts and social media pages higher amongst the sea of results. The more specific keywords you can employ, the better your results will be. Magic!
3. Blog about their interests
Never underestimate the usefulness of maintaining a regular blog. Not only does it add more fuel to the search engine fire, but it directly engages your target market and demonstrates your authority within your particular field. You’ve got all the answers, so why not let people know?
Just remember to keep your posts concise and enjoyable to read. Don’t overload them with technobabble, and always double-check your spelling and grammar.
4. Use video content
Video has now surpassed every other form of online marketing in terms of pure effectiveness, and it’s something you absolutely have to employ if you’re going to reach as many new customers as possible. Hundreds of millions of people watch online videos every day, and it’s never been easier to produce them, either. Heck, one of the most critically acclaimed films of last year (Tangerine) was shot entirely on some bloke’s iPhone! Get creative and see what you can dream up.
5. Engage with them on social media
Historically speaking, advertising was entirely dependent on whether your customers picked up the right magazine, drove past the right billboard or switched to the right TV channel at just the right time. In other words, not all that great.
Now, of course, you can simply bypass all that and talk to folks directly! People in general are spending more and more time on social media sites, so that’s where you need to be. You can directly answer people’s questions, thank them for leaving nice reviews, and even share a few laughs with the greatest of ease.
Show your customers the human side of your business, and you’ll be amazed at how they respond.
6. Provide testimonials that speak to your market
The point of customer testimonials is to bring in more customers, so remember that when you’re choosing which ones to display. You should pick the testimonials that truly highlight what makes your business special. Look for any that praise the specific services you pride yourself on, and make sure people know beyond any doubt that you can provide exactly what they’re looking for.
Start reaching your target market today by setting up a True Local listing!
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