Why Using Video is Important for Your Business

In the wonderful world of online marketing, video content is hotter than sand on the beach in the middle of summer. You don’t want to get left behind, so here’s a quick look at just why you should be using video to help your business take off.

Consumption of online video is rising exponentially

video consumption

Video is exploding like never before, which means now is the time to start using it. Google Stats reports that six out of 10 people now prefer online video platforms to live TV[1], and the Australian Multi-Screen Report indicates that the amount of time we spend watching videos online surges by 27% year on year[2]. Furthermore, Cisco predicts that video will make up 69% of all internet traffic by the year 2019[3]. That’s pretty mind blowing!

Take your customers behind the scenes

Video is the simplest way to show the world exactly who you are and what you’re capable of. You can show off your personality, take customers on a tour of your business, and put a face to a name. You’re also able to showcase your products and services in a whole new light. Can you unblock a drain in the blink of an eye? Are you a household pest’s worst nightmare? Behind every business is a great story, and a video is a killer way to share it!

Make the video your hero, and complement it with some photos

video content true local energy culture

We all know the feeling of opening up a website and being greeted by a boring wall of text. We’re living in an age of information overload, and it’s more important now than ever to get your message across in a way that’s easy to digest.  Just a single 60-second clip is a great way to showcase your work from every angle and stage of development. Add to that a gallery of your work, and you’ve got yourself a whole host of great content for potential customers to check out.

Getting social with video

Another factor to consider is the social media effect. Every person and their grandma is on Facebook and Instagram these days, and some of the most popular content on these sites is video. Customers are way more likely to engage with your brand if you have a fun video they can watch – and they may even share it with their friends. Facebook CEO Mark Zuckerberg announced last year that his site alone generates over eight billion video views a day[4]. Just imagine if even a tiny fraction of those views were for your business!

Make your video your Facebook ad

With an average of 1.84%, online video boasts the highest click-through-rate (CTR) of any digital ad format[5]. What that means is more people are likely to click on a video ad than any other ad type.  And it’s only going to get higher from here on out, so make sure you get your slice of the tasty CTR pie; consider using your video as an ad on your Facebook page – very effective for reaching new customers.

You can increase your customer base with video hosting sites

winning video content

Surveys show that 40% of respondents now rate video in their top three most influential factors on making purchases[6]. So if you want to increase your customer base, it pays to consider video as an important tool in your online marketing toolkit. If your business is listed on True Local, adding a video to your listing could give your business that extra boost.


Wondering what’s next? Check out our top tips for what to include in your video, and get filming!

[1] Google Stats

[2] Australian Multi-Screen Report

[3] Cisco VNI Forecast and Methodology, 2015-2020

[4] Business Insider

[5] Business Insider

[6] Deloitte Media Consumer Survey 2015

Image credit: giphy

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