Behind The Scenes With Wilde Kitchen


With a passion for food that fuels the body for an active lifestyle. Wilde Kitchen‘s food is prepared with premium natural, unprocessed ingredients and is sourced from local suppliers.

We sat down with Mark, owner of Wilde Kitchen to discover his local small business story!

What is your name and what do you do?

Mark Rockley and I’m the owner of Wilde Kitchen & Paleo Hero.

What is your business story?

I came out of professional sports background. Always been in the food industry and found there’s a need in the market for a health style cafe that served healthy food. It supports the booming health and fitness market of the area.

What do you love most about doing business here in the thriving Tenerife?

The people are amazing, in a good frame of mind and have a very strong health focus.

What made you want to start your own small business?

I’ve worked for a number of multinational companies and I’ve been in the food industry for a while. I chose the health sector as it’s something I understood and knew extremely well. I’ve always ran businesses on the side and it supports our booming side business paleo hero.


What is your signature dish?

It’s hard to narrow it down. Two of our most popular are the protein pancakes and the Wilde plate. We have a high focus on seasonal produce. This maximises quality of product and taste so all of our meals are hard to top.

What is your fave local business in this area?

Function well, we partner with them and do a lot of work within their community. We tailor make a lot of meals towards specific competitors they have at their gym (cross-fit, bodybuilding etc). We also fulfill their catering needs and offer as much assistance for their events as possible.

Do you have any advice for small businesses starting up?

In this market, especially in our industry, go in with some capital. Don’t go in under prepared.

You need time for people to understand and take on your product. We were lucky, we hit the ground running, we opened expecting the worst and ended up being a thriving success. Manage your staff and costs well but that being said don’t skimp out.


Anything else you’d like us to add?

We do a lot of other services; on our website we offer a lot of additional options such as our nourishing meals.

The nourishing meals are specified for different body types, gluten free, detox meals, intolerance meals and custom meal plans are all available and made fresh to order.

We aren’t trying to take on our competitors, we have created our own segment. The meals offer a premium choice for professionals that want meal preparation with absolute top quality ingredients.

We do a lot of catering as well for places such as uber, Auscare and the Queensland museum. It’s amazing how many people are turning to a more paleo focused diet.

Paleo hero is our largest side business. Museli, granola, pancake mix & bread mix are sold through the paleo hero brand.  We debut all products at Wilde Kitchen before releasing them allowing our loyal customers first taste.

Have you visited Wilde Kitchen?

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