Top 6 Digital Marketing Tools To Boost Your Business

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Long gone are the days when just having a website was enough to keep your business going and attract the right customers.

With the rise of social media and other marketing tools, there are more ways than ever to market your business, but how do you know which one is right for you and how do they complement each other?

Check out our handy guide to the marketing tools available and how you can make each one work for you.

A Website

How it helps your business

  • Increase sales
  • Generate leads
  • Customer acquisition (attract new customers)
  • Build your brand
  • Promote products/business
  • Customer engagement (improve interaction with existing and potential customers)

Having a website is critical to helping customers find your business and get information about your products and services. It also adds credibility to your brand and gives your clients a way to get in touch. Websites are absolutely essential for a modern business of any size.

How to make it work for you

There are plenty of ways to make a website pull its weight, but the basics include:

  • Add contact details including contact forms, email address, phone number etc
  • Provide detailed information on your products, services and prices
  • Publish useful and well-written content
  • Prominently place links to your social media accounts
  • Ensure customers can find you on-the-go with a mobile friendly site
  • Strive to make your site SEO friendly

Don’t have a website?


Facebook

How it helps your business:

  • Drive users to your website
  • Increase sales
  • Generate leads
  • Customer acquisition (Atrract new customers)
  • Customer engagement (improve interaction with existing and potential customers)
  • Build your brand
  • Promote products/business

Facebook is the largest social network around the world, with 12 million Australians using the platform every single day. To ensure that you reap all the benefits of having a Facebook page, there are some simple steps you should follow.

How to make it work for you:

It’s important to ensure you stay relevant to your existing and potential audience. You can do this:

  • Keep your business information up-to-date
  • Make your Facebook posts, fun, interesting and engaging
  • Showcase your services and products with high-quality images or videos
  • Always respond to messages and comments, as it can help you build relationships with your customers

A Directory Listing

How it helps your business:

  • Allows customers to find you
  • Offers space for reviews
  • Can boost SEO rankings
  • Adds extra credibility to your brand

Directory listings are particularly beneficial for business that have a brick-and-mortar location. By listing your business details on directories (like True Local), you not only make it easier for customers to find you when searching for a business in their area, but you also make it easier for search engines to know where you are located for relevant searches.

How to make it work for you:

  • Fill in all the sections with accurate contact and company details
  • Ask customers for reviews
  • Respond politely to reviews both positive and negative
  • Update information regularly
  • Add new images regularly
  • Promote your listing on social media channels

A LinkedIn Page

How it helps your business:

  • An extra point of contact for clients
  • Lead generation and networking
  • Added professionalism
  • A way to present yourself as a thought leader
  • Increased SEO value
  • Ideal for content distribution

LinkedIn is the third most popular social media platform amongst business owners, and is widely accepted as the most professional platform. Features of the site such as content publishing and commenting make it a great way to interact with other businesses and clients. LinkedIn’s publishing platform is essential for B2B thought leaders who want to build their public profile.

How to make it work for you:

  • Include all business details
  • Keep content consistent with your brand voice
  • Respond to all comments and queries
  • Share your own articles
  • Share and comment on other industry articles
  • Include link to website and other social media pages
  • Keep information up to date
  • Reach out to other businesses to connect

An Instagram account

 How it helps your business:

  • Building a brand personality
  • Connecting with customers
  • Finding new audiences
  • Working with social media influencers

Instagram has quickly grown since its launch in 2010 to join the heavyweights of the social media world. Whether or not your company has ‘image-based’ products, it’s a platform that has plenty to offer.

How to make it work for you:

  • Sign up for a business account
  • Analyse your audience
  • Post regularly
  • Include up to 30 relevant hashtags on each post
  • Regram posts from followers
  • Include a short brand description and link in the bio
  • Respond to comments

Display advertising

 How it helps your business:

  • Effective audience targeting
  • Brand awareness
  • Useful ROI data
  • Visual appeal
  • Creating a brand personality
  • Deal promotion
  • Lead generation

This visual medium is a quick and easy way to get your brand and a short message across to potential new customers, as well as existing customers. It’s almost as limitless as your creativity in terms of what you can do, so here’s how to use it.

How to make it work for you:

  • Target a specific audience
  • Track and analyse your results
  • Use A/B testing
  • Hire a professional graphic designer
  • Keep ads on-brand

Now Anyone Can Advertise Online

From directory listings to website creation and advertising across top Aussie websites, we’ve got a digital PowerPack to suit your business and budget. Leave us your details and we’ll get back to you.

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