Behind the Scenes with Sourdough Cafe

It might look like just a hole-in-the-wall, but Sourdough Panini Bakery & Cafe is one of the most popular cafes for aromatic coffee and breakfast on-the-go. We spoke to Will, who is one of the managers of the cafe:

Nice to meet you Will. Can you tell me a little about yourself and how Sourdough Café started?

Sourdough Cafe is a small shop co-managed by myself and my business partner, Welton. Originally we were both in IT roles, but after a number of years we felt the need to be challenged in a different way. Coming from the corporate culture, I was drinking coffee almost every day, which is how my knowledge about coffee expanded – and honestly, I thought to myself, “I’m done paying for my own coffee”. Welton and I decided that coffee and food was where our passion lied, so we branched off on our own and took over the management of a small business in 2014. Although we didn’t start with professional hospitality experience, we are continuously learning on the job and the brand has evolved ever since.

What do you love most about having a business in Sydney CBD?

It’s never boring. There are constantly so many people and fast-paced, which gives me the opportunity to meet so many different people. I don’t limit myself to just remembering my customers’ orders but more importantly, building personal relationships with them too.

What is your business most well-known for?

Our efficient service – pumping out coffee orders without compromising the quality of the brew. We’re also known for being one of the cheapest coffee shops in the CBD.

What is your favourite local business in the area?

Belly Bao. This hidden gem has the best baogers and baos plus their quality has remained consistent every time I’ve visited. Their fried chicken is bomb too!

Bar Luca is another favourite of mine – you can’t go wrong with the ‘Blame Canada’ burger.

Do you have any advice for small businesses just starting up?

If you believe in your product, don’t give up. Managing a business will always have its own ups and downs, so don’t expect it to be the same as someone else’s.

What’s one quirky fact about your business?

Since the shop is so small, there’s actually not enough room for staff, but we still manage to work efficiently whilst jam-packed like sardines.

Have you been to Sourdough Cafe?

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