I LOVE this busines. The excellent customer service is always SUPERB from everyone working in Baldocks. It is the ONLY place I buy soap and their selection is awesome. They also have a great selection of scented oils. Great selection of ribbons and fabulous selection of Christmas decorations at Christmas time. I visit outside peak hours, that way I can get a park.
I'm no cake decorating aficionado, but the variety in this place blew my mind. Fondant in every imagineable colour; cake tins and cookie cutters by the dozen; decorating tools (some I've no idea what I'd do with!). And it wasn't just about cakes - other decorating delights included an aisle just of ribbons; about 100 different types of plastic plants/flowers.
The disadvantage is it really isn't the place to go if you're just wondering what to do and want some help or cheap/simple ideas. I tried and walked away mostly with only the realisation I couldn't do most of what they suggested (though the coloured fondants were a winner).