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What I liked about this store is it's actually got staff who are on hand to help fit shoes, give advice and the like - unlike some of the other factory outlets whose staff clean the stock up and take money. It's also a neat store, not junk lying around everywhere.
They've got pretty much the same types of range as other Betts stores, though sizes are limited. To be honest I didn't find the prices really worthy of 'Factory Outlet' status, really about the same as you'd find in a good sale elsewhere - though there were a few great prices for 'last of' stock if you happened to be a size 6 and wanted a pair of tall boots. Call in if that's you ;-)