Boost Juice Bars offers a healthy alternative to fast food, which is encompassed in a brand perceived to be as cool as Apple by young customers. The menu offers a selection of delicious freshly squeezed juices, smoothies and crushes which were all developed with the assistance of a nutritionist, and all are at least 98% fat free and free of any artificial flavours or colourings. Boost Juice lives by the "Love Life" philosophy.
INNOVATION AT Its (APPLE-) CORE
The juice bar concept was new in Australia back when Boost launched in 2000. It was also new to retail. Boost was never simply about the healthy and great tasting juice or smoothie the brand is based on the entire Boost Experience which takes place every time a customer enters a store. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile, in a bright colourful store environment with fun music to ...read more