Sustainable Competitive Advantage used to be the goal every business sought. No longer does it give you that 50-100 year advantage over your competitors.
Think differently about your business.
The only sustainable advantage is through your people being connected to their changing work demands so that risks or costs are reduced, whilst opportunities are recognised and actioned.
Successful competitive advantage creates, and then enables, a robust culture of engaged people, all of whom are Change Fit and who can meet the demands of their constantly changing ...read more
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