Projects have ranged from small design challenges to full corporate identity reviews and my clients continue to succeed in achieving recognition and response.
With over 18 years of professional experiences across all fields of design, advertising and project management, Mark Anderson Creative Services understands the importance of being well-positioned in a crowded competitive environment where the competition for visual attention through organisational branding is intense.
As an Integrated Brand Manager specialising in Graphic Design and Photography, I successfully manage and coordinate designs and imagery from conception through to completion. I collaborate with clients to create a vision, conceive designs and images that are unique and dynamic with extreme attention to detail. Competition for visual attention has never been more fierce and as a result companies that fail to keep up or adapt, simply don't get noticed.
As technology lessens the gap between competitors, companies that utilise design gain a crucial market advantage, recognition and response. Everything from an international brand name to an inter-office memo gives people subconscious messages about an organisation's personality, its attitude and its aspirations. The clarity of the message is what sets companies, products or services apart, and this is the realm of my role as an Integrated Brand Manager.
A key ingredient is the initial strategic thinking that I put into all my projects. This preliminary research and analysis of a client's market and their message is vital in solving any visual communication challenge, and can often provide valuable insights into their needs that can extend beyond the original brief. Advising my clients in this way leads to more effective briefs, and most importantly a more effective result. I have been recognised for producing quality materials and designs at industry standard with high attention to detail earning awards for several of my ...read more