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Every member of staff at the NN Pharmacy acknowledges me when I go there - whether it is by smiling, saying hello or through customer service. It is so nice to be acknowledged, especially when I am not necessarily a big spender in the store. But because of their recognition, I will buy a specific product from them rather than go to another store that sells the same product for a possibly cheaper price. For instance, I would rather pay a $2.99 service fee and print my digital photos at the NN Pharmacy than be treated like a number and pay less at larger stores. I am able to buy personal Christmas presents at the NN Pharmacy, have them beautifully giftwrapped for free and know that my dollars are being used to pay the wages of people that are genuinely nice to me. This makes me feel pleased that my money is actually appreciated. Why would I go anywhere else? Why would I want to send my money out of town? It's so nice to have an enjoyable spending experience!