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Prouds here is a different sort of jeweller - one that both regularly offers excellent discounts and offers quality products. On a visit the other day I was actually astounded at their value for money, yet there were a number of really nice pieces I seriously considered. Staff were a good mix of friendly but not pushy, and happy to answer questions on products. Certainly somewhere I'll be back to next time I'm looking for that something special - or just if I see them on sale again!