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This store is in a great position as you get to the heart of Byron and unmissable on the corner of Johnson Street. If you need to pick up some T-shirts, swimmers or boardies for your visit, it's just another store amongst a lot of options... and I still haven't seen any dive gear in any of their stores??
Lots of options for casual wear tho if that's what you're after.
I have ambivalent feelings towards the Surf Dive n' Ski. On one hand, Byron Bay is all about the beach and so is is this chain. The store is large with a wide street frontage and an extensive range of swim wear, accessories and casual clothing. On the other hand, Byron is all about alternative, quirky and interesting. Not exactly a good fit for a national mass-market chain! Whilst, practically speaking, I would visit to pick up a rash vest or something similar, I would not really go browsing if I was chasing a true 'Bryon Bay shopping experience'.