Superdry.

I stumbled across Superdry once in a hidden rack in a department store. It had not yet gone mainstream (in Australia anyway) and with its funky styling I somehow had an immediate attachment to the brand. Several years on now and Superdry is no longer a small selection of clothes hidden away in a department store. Now its truly mainstream, with stores around Melbourne and a massive range of very cool clothes.
I have no shame in admitting I own a lot of Superdry. My only regret though is what I was thought of as being my brand has now become everyones brand as its popularity has increased. So whilst I may not feel so unique anymore in my cool Superdry threads, Im pretty sure Ill still be buying them for some time to come yet.