Nespresso

As a big coffee lover that values nothing more than a latte in the morning made from a fresh batch of quality beans on a decent espresso machine, I have to yet been won over by Nepresso.

Their coffee pod approach is innovative and certainly is a good option for coffee drinkers who want to take some of the hassle out of making fresh coffee in the morning. But as good as the nespresso coffee can be, it just doesn't match a true coffee.

The marketing approach by Nespresso is excellent and I do commend them for creating a new demographic to target very effectively. But for now I'll stick with the traditional style. Give them a go though, you might love it!